Ideas for collecting better feedback
Product news, WhatsApp survey playbooks, and lessons from teams getting higher response rates.
What's new in WhatsApp Surveys 1.0: delivery you can actually see
Version 1.0 is here. Every send now tells you exactly why it did or didn't arrive: a full delivery funnel, plain-language failure reasons, one-tap retries, an archivable send log, and Meta's real message category surfaced on every survey.
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Utility vs Marketing: why your WhatsApp survey can get blocked without warning
A green "Approved" badge can still hide a survey that fails every send. Here's the real difference between Utility and Marketing on WhatsApp, why a delivery update and a delivery survey get treated completely differently, and how to keep a survey from being silently re-filed.
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Why WhatsApp surveys get far more responses than email and Texting
Most feedback surveys go unanswered because answering is work. See how one-tap, in-inbox WhatsApp surveys turn star ratings and recommend scales into responses you can actually act on.
Read moreIntroducing WhatsApp Surveys: collect feedback right in the inbox
Today we're opening early access to WhatsApp Surveys, a library of 250+ ready-to-use interactive survey templates that let teams collect customer feedback right inside WhatsApp, with response rates email and Texting surveys can't touch.
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