How a Doha marketing agency could run client and campaign surveys on WhatsApp
An illustrative scenario: a full-service marketing agency in Doha uses WhatsApp surveys to check in with clients after each campaign, track client loyalty every quarter, and poll its clients' audiences, with Arabic and English templates approved separately by Meta.
Illustrative scenario, not a customer story. The business is hypothetical, and no results are implied.
Picture a mid-sized, full-service agency in Doha running campaigns for retail, food and beverage, and real estate clients across Qatar. Its account managers already talk to clients on WhatsApp every day, but formal feedback still goes out as an emailed form that few people open.
The agency wants two things: an honest read on client satisfaction before renewal conversations, and a quick way to poll each client's own audience on brand perception, without asking anyone to leave the chat they already use.
The surveys, in rollout order
- 1. When a campaign wrapsUtility
Campaign feedback survey
A short, one-tap rating of the campaign the client just signed off, tied to that specific engagement, with an open-ended "what should we change next time?" follow-up.
- 2. Every quarterMarketing
Recommendation (Net Promoter) survey
A 0–10 recommend question to each client contact, with a low score branching to "what went wrong?" and routing to the account lead.
- 3. Before a rebrand or launchMarketing
Brand-perception poll
A tappable poll sent to the client's own opted-in customers, from the client's WhatsApp Business sender, so the audience sees a brand they already know.
Utility or Marketing is the template category we'd expect; Meta assigns the final category during review and can re-file a template.
Setting it up
- Bilingual by design: Meta approves each template per language, so the Arabic and English versions of a survey are two separate submissions. The agency submits both and sends each contact the version that matches their preferred language.
- Client surveys go out from the agency's own WhatsApp Business sender; audience polls go out from each client's sender, connected through a provider such as Twilio or Meta.
- Every audience poll goes only to customers who opted in to hear from that client on WhatsApp, with STOP handling built into the template.
- On Pro, a CSV with the client name, campaign, and account manager personalizes every survey, and AI response analysis themes the open-ended answers per client.
What they'd measure
- Satisfaction per client and per campaign, ahead of renewal conversations
- Quarterly recommend-score trend across the client roster
- Themes in open-ended feedback, grouped by service line
- Delivery and read status for every send, so a silent client is a signal, not a mystery
Start from these templates
Common questions
- Can a marketing agency in Qatar send WhatsApp surveys in Arabic and English?
- Yes, as separate templates. Meta approves WhatsApp message templates per language, so an agency submits an Arabic and an English version of each survey and sends each contact the one that matches their language.
- Should an agency survey its clients' customers from the agency's number or the client's?
- From the client's WhatsApp Business sender. Customers opted in to hear from the client's brand, so the survey should come from that brand's verified sender; the agency's own sender is for surveying its direct clients.
- Is a post-campaign client check-in a Utility or Marketing template?
- It can qualify as Utility when it's anchored to the specific campaign the client just received, but Meta makes the final call and can re-file it. Recurring loyalty surveys like a quarterly recommend score are Marketing.